2007 – OUR STRATEGY NUMBER ONE VISION

The BMW Group is the
leading provider of
premium products and
premium services for
individual mobility.

MILESTONES
OF OUR STRATEGY
NUMBER ONE

PROJECT i
CHENNAI PLANT, INDIA
24 PRODUCTION LOCATIONS
BMW MOTORRAD
BRAZIL
LIFEDRIVE ARCHITECTURE
EXPANSION OF SPARTANBURG PLANT, USA
BMW ACTIVE E
40 YEARS OF E-MOBILITY
FIRST FULL HYBRID
EXPANSION OF
BMW BANK
28 PRODUCTION LOCATIONS
BMW C EVOLUTION
CAR-TO-X COMMUNICATION
NEW VEHICLE CONCEPTS
HIGHLY
AUTOMATED
DRIVING
RENEWABLE
ENERGIES
NEW MOBILITY
SERVICES
2007
2008
2009
2010
2011
2012
2013
2014
VISION

2020 – THE STRATEGIC OBJECTIVE OF NUMBER ONE

To be the leading
premium provider of
individual mobility.

2013 – OUR WAY FORWARD

For us, premium mobility
means never standing still.
Our passion and our creativity
are strengths that drive us
forward every day. In this way,
we are constantly reinventing
driving pleasure for our customers.